The Federal Trade Commission is the government agency responsible for creating and enforcing advertising and marketing regulations. In short: all businesses want — and need — to remain on the FTC's good side.
If you don't have time to act as your own counsel, get in touch. I've worked with individuals and businesses for over a decade on all manners of FTC-related marketing issues. Whether you've already received a letter or want to avoid one, I can walk you through the process and act as your advocate.
If you receive a letter from the commission accusing you of "unfair and deceptive marketing," I can step in and negotiate on your behalf. A significant number of FTC cases are settled with minimal obligations or dismissed entirely.
Every individual and business that markets products or services to American citizens must comply with the FTC Act, truth in advertising standards, and California's many digital privacy laws. International standards outlined in the General Data Protection Rule must also be observed.
Depending on your industry, other rules may apply. Before launching an advertising campaign, marketing initiative, or even a website, consult with a marketing and advertising attorney in Arizona.