Use The FTC’s Regulations App, Then Get A Marketing Audit

Credit where credit is due, right? We’re unfurling a slow clap for the Federal Trade Commission. Why on earth would we do that? Well, those sometimes mercurial commissioners created a genuinely helpful app! FTC’s New Legal App Tells E-Medical Product Developers & Marketers Which Regulations Apply To assist both developers and marketers of e-medical applications Read More

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The Week In FTC Online Marketing News

Every Sunday, we summarize the latest FTC marketing law happenings. This week features an SMS scam gone wrong, a work-at-home operation that got caught fibbing about its finances, plus two more Dot Com Disclosure busts.

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FTC Compliance Guidelines For Bloggers and Affiliate Marketers

Curious about the Federal Trade Commission’s guidelines for bloggers and affiliates who engage in online marketing? If so, you’re in luck. We’ve prepared an online marketing primer that will get you started with your online marketing compliance efforts. Click through to get the goods.

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FTC: Be More Precise In Your EULAs and Privacy Policies

If you’re running a “just legal” data collection operation, or if some portion of your revenue stream involves selling customer data, stop what you’re doing and pay attention for the next five minutes — it could have you a lot of hassle in the near future. The Federal Trade Commission has made it clear that Read More

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Native Advertising: The Next FTC Regulation Target?

As of this writing, the government is still shut down, and the Federal Trade Commission has temporarily ceased all consumer watchdogging – but that hasn’t stopped a stream of FTC-related news from hitting the wires. A tidbit that caught our eye is a meeting scheduled for December 4, 2013 where participants will explore “blending advertising Read More

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When They Get Back To Work, FTC To Focus On Patent Trolls

When the Government gets back to work, the Federal Trade Commission will begin a probe into the practices of patent assertion entities – a.k.a., patent trolls. In short, PAEs are in the business of capitalizing on registered intellectual property. Often criticized for not “actually produc[ing] anything themselves,” PAEs don’t have the best reputations. Regardless of Read More

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FTC Summer 2013 Update: Eager To Catch Dastdardly Dogs

Maybe it’s because there’s a new chief commissioner, but lately, the FTC is behaving like a trust fund kid seeking his absent father’s approval. The nation’s consumer watchdog is not only knocking on Google’s door, again, but they’re also trolling work-at-home biz opps, robocall operations, debt collectors and “free offer” marketers. Plans are afoot to Read More

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